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Bookings Franchise

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on November 27, 2007 at 6:01:24 pm
 

Ian Clayton Notes on WTM:  The Need for a Bookings Franchise

 

I have just returned from World Travel Market, London, 2007, the biggest destination travel show in the world. I spend some time chatting to destination about the Bookings systems they are using. In the Caribbean many are using WWTE a white label product of Expedia. It is not working well.

 

 

The problem is that Tour operator system just dont work for Destinations. The Destination authority is responsible for marketing its member tourism operators. This means it must use the market channels and not conflict with it. Its prime responsibility is to help its clients get access to markets, be represented in global distribution and to encourage Direct Sales.

 

The Tourism Operated booking systems operate on a distribution and Merchant model. They get net rates on hotels, mark them up and resell them, collecting the funds in advance and paying operators. They have developed systems that require clients to abide by their rules and terms including setting aside rooms and utits for them exclusively (allocation).  If a samll hotel cant do this they often dont get listed.  They don't promote direct sales and they dont build hotel brands. Many are opaque, obscuring the hotel brand in favour of Best Price. The Destination Marketing company has an entirely different objective.

 

A sensible solution for Destinations is http://BookingsFranchise.com.

 

 

 

PRESS Release:

 

 

http://BookingsFranchise.com: Affordable Branded Channels for Direct Marketing. A first of its kind product for tourism destinations and travel portals.

 

 

BookingsFranchise.com platform delivers top e-commerce services. It is powerful full featured solution, integrated with Global Distribution (GDS) and internet marketing driving Direct Buisness and Distribution sales. BookingsFranchsie is easy for destinations and tourism operators to setup and manage and easy for travelers to use; to get quotes, find, compare and book properties. It is a proven platform of travel technology, developed and implemented by AXSES for Barbados.org, http://BookingsBarbados.com, http://BookingsStlucia.com and http://IntimateHotelsBarbados.com to name a few.

 

 

Ian Clayton CEO of AXSES, says “BookingsFranchise.com lets you do business your way, with your own terms and your rules. Unlike Tour Operator centered system, there are no commissions and no net rates. There is no limit to size of properties and all properties have complete flexibility with terms, inventory models and payment options. Ultimately, it deliver a way to take control of the entire supply chain with supplier centered tools”.

 

 

 

For More Information please see http://BookingsFranchise.com

 

 

 

Contact:

Ian Clayton, iclayton@axses.com

AXSES

Knowledge engineering

 

Tel: 246 429 2653

 

 

 

 

 

 

 

 

 

 

Do Business your way with multiple client terms, rate plans and rules.

 

 

Axses Travel Platform

delivers a fully interactive personalised solution

 

+ leading technology

 

http://arcRes.com http://arcRes-crs.com

 

http://arcRes-pms.com

 

http://Portal-keeper.com

 

http://DestinationSuites.com

http://TravelAgentsRes.com

http://RealHolidays.com

 

 

AXSES travel channels also include http://BookingsBarbados.com, http://RealHolidays.com, http://CarribbeanHopping.com, http://CaribIslands.com, http://TravelAgentsres.com and many specialized channels. AXSES provides travel solutions, hosting and marketing to http://IntimateHotelsBarbados.com and many tourism websites.

 

AXSES Solutions cover all aspects of Travel Marketing and tourism Management.

 

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